Listen to Episode 10: “Energy-Efficient Lightbulbs and Lightbulb Moments in Data Analysis” with Dave Hardisty, Associate Professor of Marketing and Behavioural Science at UBC Sauder School of Business.
(28 minutes; posted Nov. 5, 2020)
As a co-founding member of DIBS, Dave Hardisty is a great example of the intersection that we call BI — he conducts Behavioural and Decision Science research using rigorous experimental methods and data analysis to tackle pressing problems, like the climate crisis. Dave and I chat about one of his recent projects encouraging energy-efficient purchases; Dave also discusses the challenges, rewards, and ethical considerations of working with data.
For the full list of episodes, check out the Calling DIBS podcast page on the BI wiki.