Listen to Episode 28: “Using Behavioural Insights as Prevention and Cure” with Carl Jensen, Acting Head of the BC Behavioural Insights Group (BC BIG).
(43 minutes; posted September 8, 2021)
Carl Jensen is another wonderful graduate of UBC’s Advanced Professional Certificate in Behavioural Insights. After serving as BC BIG’s project director, he is now acting head of the unit. In a bit of a meta twist, Carl shares how he thought the certificate program itself used Behavioural Insights and evidence to create a positive experience for students, even for trickier topics like statistics. Carl also shares how he hopes to use BI not only in the re-design of programs and products, but in the initial design of them as well.
For the full list of podcast episodes, check out the Calling DIBS page on the BI wiki.