UBC-DIBS Seminar Series
Twice as Nice?
A Longitudinal Field Study of Separate vs. Combined Nudges for Household Laundry Behaviours
Associate Professor, UBC Sauder School of Business, & UBC-DIBS Researcher
Friday, Mar. 6, 10-11am PT
Register to attend at https://bit.ly/dibs-seminar
Are sustainability nudges more effective if they focus on benefits for the self, benefits for the planet, or both? And is it better to target one behaviour at a time, or many different behaviours simultaneously? In a longitudinal field study with BC Hydro, we compared different decals encouraging consumers to increase energy-efficient laundry behaviours: re-wearing clothes, combining loads, washing with cold water, and/or hang-drying clothes. Over a period of one year, we measured energy meter data, behaviour logs, and self-reports of behaviour. Preliminary results show positive results of the decals as nudges toward energy-efficient laundry behaviours, and varying effects of combining nudges.
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