Calling DIBS Media & Case Studies News

Calling DIBS Ep 44: A Personal History of Behavioural Insights

Dale Griffin talks about the theoretical foundations of BI and shares stories about working with Daniel Kahneman and Amos Tversky […]

Listen to Episode 44: “A Personal History of Behavioural Insights” with Dale Griffin, Professor of Marketing and Behavioural Science at UBC Sauder School of Business.
(48 minutes; posted May 18, 2022)

Dale Griffin, a co-founder of UBC Decision Insights for Business & Society (UBC-DIBS), joins us for the final episode of season 2 to talk about the theoretical foundations of Behavioural Insights and to share stories about working with both Daniel Kahneman and Amos Tversky. Dale also discusses his research on planning fallacy and how to overcome it. Lastly, we close with a discussion of the current state of the field, including recent highlights and cautions for the future.

For the full list of podcast episodes, check out the Calling DIBS page on the BI wiki.

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