Listen to Episode 47: “How BI Unlocks Extra Tools in the Marketing, Strategy, & Design Toolkits” with Melinda Deines, Director of Marketing & Communications at SLD
(36 minutes; posted Oct. 5, 2022)
By completing UBC’s Advanced Professional Certificate in Behavioural Insights, Melinda Deines has been able to apply BI to her work in brand strategy, marketing, and design. She shares how the intention-action gap was an aha moment in her BI journey and how she uses BI to tackle everything from reducing sludge to smoothing organizational transformation to helping companies achieve their sustainability goals.
For the full list of podcast episodes, check out the Calling DIBS page on the BI wiki.