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UBC-DIBS Behavioural Insights Seminar f. Dr. Ellen Peters (Oct 14)

Dr. Ellen Peters’ research asks how confidence in numeric ability affects decision making […]

UBC-DIBS Behavioural Insights Seminar

Friday, Oct. 14, 10-11am PT
Register to attend on Zoom at

Numeracy and the Motivational Mind:
How Confidence in Numeric Ability Affects Decision Making
Ellen Peters

Philip H. Knight Chair and Professor
University of Oregon, School of Journalism and Communication

Numeracy, the ability to understand and use basic numerical concepts, is associated with diverse positive outcomes. In particular, people who are better at solving numeric problems also make better decisions and enjoy better life outcomes. Recent evidence points to the additional importance of numeric self-efficacy (i.e., confidence in one’s numeric ability), which appears to be a major driver of behavior and willingness to engage with numeric tasks. People who lack numeric confidence have more negative emotional reactions to doing numeric operations, and use these negative emotions to infer that mathematically-more-difficult options have low value.

The UBC-DIBS Behavioural Insights Seminar series features researchers and practitioners sharing their field and lab projects using the behavioural and decision sciences to “nudge for good”. To subscribe or unsubscribe, email

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