rare’s Center for Behavior & the Environment is hosting an online virtual training on “Behavior-Centered Design for the Environment”.
Environmental and conservation organizations have deep expertise in the natural sciences. But if environmental challenges are behavioral challenges, we need a better understanding of what motivates people to change. Join us for an interactive behavior-centered design training, and gain tools and techniques for encouraging more sustainable behaviors.
Led by trainers from the Center for Behavior & the Environment, we’ll explore the steps of behavior-centered design, including framing an environmental challenge, gaining empathy with your target audience, connecting research data to behavioral insights, ideation and prototyping, and measuring the success of your behavioral intervention. Along the way, we will discuss principles of diversity, equity, and inclusion that enhance our behavior change work. You will gain a basic understanding of the levers of behavior change with which we design environmental solutions, such as emotional appeals, social influences, and choice architecture. We then begin to apply the tools of behavior-centered design to a specific case study as a team. This is a highly interactive workshop geared toward building expertise in behavioral science concepts and principles and spending meaningful time practicing and applying the insights to your own work. You will leave with an understanding of the behavior-centered design approach and ideas for applying it to your own work.
There is a fee, but there are also discounts and waivers available. Learn more at https://behavior.rare.org/behavior-centered-design-for-the-environment-training-overview/