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BEAR x BI-Org Webinar on Better Applying Behavioural Science (Nov 16)

This webinar hosted by BEAR x BI-Org will explore the questions: How can we apply behavioural science better? And why do we need to? […]

BEAR x BI-Org Webinar Series:
How can we apply behavioural science better? And why do we need to?

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Date:  Nov. 16, 2022 from 9-10am PT
Speaker:  Dr. Michael Hallsworth, Managing Director, BIT Americas
Topic:  How can we apply behavioural science better? And why do we need to?

Description:  The behavioural insights movement has flourished over the last decade. There is now a vibrant ecosystem of practitioners, teams, and academics building on each other’s work across the globe. Their focus on robust evaluation means we know that this work has had an impact on important issues. However, many people have also realized that behavioural science needs to evolve further over its next decade. In this talk Michael will outline the criticisms and challenges facing the field, including overconfidence, limited impact, and mechanistic thinking. He will highlight some of the solutions set out in an upcoming “manifesto” for the future of behavioural science. If everyone can seize these opportunities, behavioural science will be better equipped to help build policies, products, and services on stronger empirical foundations – and thereby address the world’s crucial challenges.

Speaker Bio: Michael Hallsworth, PhD, is the Managing Director (Americas) of The Behavioural Insights Team (BIT). BIT was set up by the UK government in 2010 as the original “nudge unit”. Michael has been a leading figure in developing the field of applying behavioural science to government. His work has been published in, among others, The Lancet, the Journal of Public Economics, and Nature Human Behaviour. He is the co-author of the MINDSPACE and EAST reports, and the book Behavioral Insights (MIT Press, 2020).

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