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Resource: BIT Report on Net Zero Society

The folks at the Behavioural Insights Team (BIT) have released a report that uses a behavioural perspective to provide a blueprint for decarbonization […]

The folks at the Behavioural Insights Team (BIT) have created resources for applying BI to the climate crisis. Here’s more from them:

Our new report takes [a] much-needed behavioural perspective of Net Zero, and provides a blueprint for decarbonising society. We provide our analysis of five sectors: communications and public engagement; domestic heat and power; transport; food; and material consumption and waste.

What’s in our new sustainability report

  • Identifies the key behaviours – and their barriers – required for decarbonisation across the major emitting sectors of Energy, Transport, Food and Material Consumption. 
  • Almost 50 behavioural solutions – both big policy changes for policy-makers, and ‘nudges’ for public and private sector leaders
  • A new framework for thinking about transformative behaviour-change. We’re going well beyond the conventional focus on nudging individual action in discrete settings, expanding the behavioural lens to include the systemic changes required to combat climate change.
  • 20 case studies of BIT’s projects testing green interventions with partners across the public (e.g. HMG, French government, UAE’s Crown Prince Court, World Wildlife Forum) and private sector (e.g. Unilever, Tesco, Sky, Gumtree, Cogo)
  • Results from a new UK public poll on support for a range of green policies

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