@ UBC Learning News

Last Call: Fundamentals of Behavioural Insights (Nov 20-Dec 10)

Both sections of the fall offering of our introductory applied behavioural science course are filling up quickly! Register now to join us and take the next step on your BI journey […]

Reserve your seat now!

Fundamentals of Behavioural Insights is a three-week introductory course that provides an overview of how Behavioural Insights uses principles from the Behavioural and Decision Sciences (including Psychology and Economics) to:

  • understand the ways in which people make decisions and behave;
  • design programs, policies, and products to encourage positive changes;
  • and rigorously evaluate the impact of these programs, policies, and products.

Fundamentals of Behavioural Insights

  • Format: Part-time with live online seminars
    • Option A: Wednesdays, 2-4pm PT (5-7pm ET)
    • Option B: Wednesdays, 5-7pm PT (8-10pm ET)
  • Length: 3 weeks
  • Cost: $995
  • Next offered: November 20-December 10
  • Register now!

If you’re keen to take your BI expertise to the next level, completing Fundamentals of Behavioural Insights positions you to apply for the Advanced Professional Certificate in Behavioural Insights.

Advanced Professional Certificate in Behavioural Insights

The Advanced Professional Certificate in Behavioural Insights is rigorous BI practitioner training designed to provide immediate professional impact by giving you the knowledge and skills to design and evaluate BI solutions in your workplace. The program combines live online coursework and a capstone project over the course of 9 months.

  • Format: Part-time with live online seminars Wednesdays 5-7pm Pacific
  • Length: 9 months (September 2024-May 2025)
  • Cost: $5,995 (incl. cost of pre-requisite course if taken within 3 years)  
  • Apply by May 31 to be eligible for a free BI book!

What Our Alumni Say

“The UBC Advanced Professional Certificate in Behavioural Insights provides a unique opportunity to develop a practical skillset for addressing real-world problems. Not only do you receive a firm grounding in theory, but you are supported in putting this theory into practice through an applied project. Working with supportive faculty and a project client, the program allowed me to add this applied experience to my existing academic background. I look forward to employing the skills that I learned as I transition out of academia and into a career in the behavioural sciences.”

Lindsay Bochon
Class of 2022

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