Listen to Episode 72: “How Behavioural Insights & Data Science Intersect” with Craig Hutton, Senior Behavioural Scientist with the BC Behavioural Insights Group (BC BIG)
(45 minutes; posted Jan. 10, 2024)
In a great BI project, the behavioural and decision sciences provide the questions and data science provides the tools to answer those questions. As someone who is both a data scientist and a behavioural scientist, Craig Hutton is the ideal person to talk us through similarities, differences, and complementarities between these fields. Craig also shares best practices for managing, analyzing, and communicating about data.
For the full list of podcast episodes, check out the Calling DIBS page on the BI wiki or subscribe via Apple Podcasts, Google Podcasts, Spotify, or Amazon Music.