BEAR x BI-Org Webinar Series:
Behaviourally Informed Change Management:
An Evidence-Based Approach to Organizational Change
Wed., Apr. 24, 9:00 – 10:00am PT
Register
Beirem Ben Barrah and Philip Jordanov dive into the practical tools and techniques of their new book “The Dynamics of Business Behavior,” exploring how behavioural science can transform organizational change management. You will learn practical, evidence-based strategies to enhance stakeholder engagement, leadership support, and employee adaptability. The session highlights the importance of understanding human behaviour in the face of continuous organizational transformation, offering insights into creating a more resilient and innovative workplace culture.
Philip Jordanov is the lead behavioral scientist at Neurofied. With a background in cognitive psychology and neuroscience at the University of Amsterdam, he is passionate about applying this knowledge to tackle challenges in business and society and contribute to positive change. Having played music for over 20 years, Philip can regularly be found playing gypsy jazz guitar with his brother on stage or, with the same stage passion, guest lecturing at universities in the Netherlands.
Beirem Ben Barrah is the Founder and CEO of Neurofied. He studied international business administration at the Free University Amsterdam (and Kansai Gaidai University), but his true education has been a combination of world-class martial arts training and fighting as well as independently building businesses since he was 18. He consumes dozens of books a year on topics ranging from entrepreneurship and behavioral science to technology and science fiction in order to find underlying patterns across disciplines. His other current passions include Wing Chun kung fu, running, coding, and VR.