Listen to Episode 94: “Unblocking Harm Reduction Behaviours Amidst the Fentanyl Crisis” with Penny Norman, VP of Strategy & Communications, Rescue Agency.
(38 minutes; posted Mar. 12, 2025)
Penny Norman applies behavioural science to tackle a variety of pressing behavioural and mental health challenges. She provides a snapshot of the work Rescue has done to promote harm reduction behaviours within the context of the fentanyl crisis. The takeaways are widely applicable to behaviour change projects — approach with an open mind, look for restraining forces, move beyond raising awareness, empower people, and learn and iterate.
For the full list of podcast episodes, check out the Calling DIBS page on the BI wiki or subscribe via major podcast platforms like Apple Podcasts, Spotify, or Amazon Music.