The application portal for the 2025-2026 class of the Advanced Professional Certificate in Behavioural Insights is now open!
Please note that application dates have shifted this year. Applications are accepted between now and:
- April 30 for the early bird deadline. Successful early applicants receive a free copy of their choice of a top behavioural science book!
- May 31 for the late deadline.
UBC’s Advanced Professional Certificate in Behavioural Insights
Developed in response to requests from Canadian employers and employees, UBC’s Advanced Professional Certificate in Behavioural Insights is rigorous practitioner training to help you develop the skills to create behaviourally-informed, evidence-based programs, policies, and products.
Key details:
- Part-time & online
- 8 courses plus a capstone project
- 9 months: August 25, 2025-May 31, 2026
- Live online seminars on Wednesdays, 5-7pm Pacific
- Cost is $5,995 (incl. cost of prerequisite course). The program is eligible for a number of scholarships and funding opportunities.
- Required prerequisite course, Fundamentals of Behavioural Insights, must be completed before May 31, 2025.
For more details, read our brochure. Apply now at https://sauder.ubc.ca/cbs-bi.
Prerequisite course
To be eligible for the certificate program, you must successfully complete the prerequisite course, Fundamentals of Behavioural Insights, before the late application deadline (May 31, 2025).
Over 3 weeks, this introductory course provides an overview of behavioural insights, experimentation, and ethics as well as a sample of the pacing and rigour of the full certificate program. This course is being offered:
- November 18-December 8, 2024 with seminars:
- Wednesdays 2-4pm Pacific OR
- Wednesdays 5-7pm Pacific
- April 21-May 11, 2025 with seminars:
- Thursdays 5-7pm Pacific
Like the certificate program, the intro course is part-time and online. It costs $995, but the cost can be applied toward the cost of the full program.
Learn more and register at: https://continuingstudies.sauder.ubc.ca/courses/fundamentals-behavioural-insights
What our alumni say
The Advanced Professional Certificate in Behavioural Insights proved to be an invaluable learning experience. I was uncertain about what to expect, but I quickly discovered that the program exceeded my expectations in every aspect. The professors were not only knowledgeable, but incredibly supportive and engaging, fostering an enriching learning environment. Working on the capstone project allowed me to collaborate with an interdisciplinary group of professionals, which significantly enhanced my understanding of Behavioural Insights. The knowledge and skills I acquired during this program have helped immensely, both in my work in marketing strategy, and in my ongoing studies.
Anne Mburu
Class of 2023
Independent Contractor, Marketing Strategy in Mental Health & Wellness
The Advanced Professional Certificate in Behavioural Insights provides an opportunity to learn more about human behaviour from leading experts. The program provides an excellent opportunity to learn more about the theory behind behavioural insights in addition to providing the opportunity to develop practical skill sets to apply these theories to address real world challenges. Developing these skills not only supported my transition to a new career in the behavioural science field, but it also provided me with a new lens on human behaviour that I will be able to use throughout my career, no matter what field it is in.
Lindsay Miles-Pickup
Class of 2021
Director of Policy, Programs, and Partnerships at the ESG Centre of Excellence, BC Ministry of Jobs, Economic Development, and Innovation
What Employers say
The Behavioural Insights skillset and competency is so critical to effective service delivery. After having an RTB employee complete the Advanced Professional Certificate in Behavioural Insights, including a capstone project focused on an RTB challenge, we have successfully classified a new role in the BC Government: Behavioural Insights Specialist. Thank you so much for this program – this certificate is a requirement of the new position.
Richard McLay
Capstone Project Sponsor
Director of Innovation & Continuous Improvement, BC Residential Tenancy Branch
The Advanced Professional Certificate in Behavioural Insights demonstrates the value of education in applied behavioural science by pulling together expertise from multiple areas and focusing it with a behavioural insights lens. It democratizes that knowledge by allowing more people, especially in the public sector, but also across all types of organizations, to get a base understanding of the value and potential of BI and how to apply it. Having sponsored both students and capstone projects, there is tremendous value in increasing organizational capacity in the knowledge of the potential that BI offers.
Kerri Buschel
Capstone Project Sponsor
Senior Director, Communications & Marketing and Chief Experience Officer (CxO), WorkSafeBC