Listen to Episode 99: “Does A Greener Car by Any Other Name Save as Much Fuel?” with Adrian Camilleri,
Associate Professor of Marketing at the University of Technology Sydney Business School
(40 minutes; posted May 21, 2025)
Adrian Camilleri provides an overview of his research nudging greener car choices: He shares his earlier work testing different fuel economy metrics and activating different purchase goals. Adrian also gives us a sneak peek into his ongoing research exploring personalized nudges–the idea that different folks respond to different nudges, and that matching the right nudge to the right person might best help them achieve their goals.
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