Monthly Archives: March 2013

Direct Marketing Is Still Relevant in the Age of Social Media

Posted on March 19, 2013 by LI YUJIE

The article “Direct Mail: Still a Bargain for Marketers” discusses ways in which companies can use direct mail advertising effectively (Johnson, 2013). The author argues that, because of the low cost of direct mail (postage) rates and packages through USPS, … Continue reading →

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Tips for Search Engine Optimization (SEO); Usability is Key

Posted on March 3, 2013 by LI YUJIE

The article “Web Design and SEO: How to Make Your Website Look Good and Rank Well” (DeMers, 2013) discusses techniques for websites to improve search engine optimization(SEO) and improve online marketing. Good SEO helps sites attract a larger number of … Continue reading →

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