Category Archives: Uncategorized

Reflection

The COMM 296 as the introduction of marketing course, we have been learned unprecedented learning experience. We have learned how to established a brand, how to position the product awareness and more knowledge for marketing. Even more important all of … Continue reading

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RE. Molly Tang’s E-Commerce Promotion

Certainly, every day we wake up, and check our email, we will receive a lot of mails from department store, network store, Gourpon, and which store I have left Almost email indicated the sales and promotion they taking right now. … Continue reading

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Direct Marketing Is Still Relevant in the Age of Social Media

The article “Direct Mail: Still a Bargain for Marketers” discusses ways in which companies can use direct mail advertising effectively (Johnson, 2013). The author argues that, because of the low cost of direct mail (postage) rates and packages through USPS, … Continue reading

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Tips for Search Engine Optimization (SEO); Usability is Key

The article “Web Design and SEO: How to Make Your Website Look Good and Rank Well” (DeMers, 2013) discusses techniques for websites to improve search engine optimization(SEO) and improve online marketing. Good SEO helps sites attract a larger number of … Continue reading

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Entrepreneurship is a Vital Drive of Innovation

In keeping with my focus in my last entry about the need for Canadian business people to adapt to the changing nature of the market and find new opportunities, I thought it would be appropriate to briefly discuss the importance … Continue reading

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Real estate’marketing in Canada

The strength of the housing market has been a particularly common discussion topic in Canada over the last two decades, largely because there have been amazing increases in the average costs of homes.  Throughout the 1990s and 2000s many long-time … Continue reading

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The Ethics of Greenwashing

The article “Google is Greenwashing, Paper Industry Claims”, from the site Environmental Leader, deals with the marketing ethics issue of “greenwash” (2013). Greenwash is marketing spin that promotes the perception of environmental friendliness, when a company is not actually being … Continue reading

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Sick Days – Best Practices

This article describes some recommendations for human resources managers on how to manage sick days (Wintrob, 2011). It lists best practices, such as training understudies, alternative work arrangments, and having an operations manual, which will reduce the costs and inconvenience … Continue reading

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Transport Costs, Alternative Fuel Sources, and Economic Productivity

One of the most pressing economic issues in the modern world is the price of oil.  In addition to the price, there are concerns about availability, the effects of prolonged, heavy usage on the environment, and the relationship between oil … Continue reading

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Search Engine Optimization

Only a few short years ago it was common to find that the company you were looking for online did not actually have a website.  Internet business has exploded so quickly that it is now extremely uncommon for businesses of … Continue reading

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