The article “Web Design and SEO: How to Make Your Website Look Good and Rank
Well” (DeMers, 2013) discusses techniques for websites to improve search engine optimization(SEO) and improve online marketing. Good SEO helps sites attract a larger number of readers customers, which helps generate revenues from ads or the sale of products and services. Of all the recommendations in the article, the most important is that marketers and web developers should focus on usability. Google’s online rankings are in the process of changing from being affected by keywords, to being affected by the user experience. Pages with too many ads, for
example, now receive lower rankings from Google. The growing importance of usability in online search rankings is a key concept for marketers, who ensure that relevant information online is easy to find and digest by readers.
The article also includes several other important points. It notes that keyword tags can still influence some search rankings and are therefore useful, while accurate, personal, and truthful author biographies also have a significant impact on rankings. HTML site-maps are considered important for SEO by the author, and all images should have relevant and explanatory title and alternative text tags. The author also mentions the usefulness of SEO plug-ins for WordPress, which can help bloggers optimize their rankings but which may also have downsides like increasing websites’ loading times and reducing performance. Overall, this article
provides a good review of practices for marketers on how to use SEO effectively to drive traffic to a website and increase the site’s search rankings. Marketers that use these tips will be more successful at distributing content and gaining exposure online.
Source:
www.huffingtonpost.com/jayson-demers/seo-tips_b_2770713.html