Only a few short years ago it was common to find that the company you were looking for online did not actually have a website. Internet business has exploded so quickly that it is now extremely uncommon for businesses of any size to be without a website. It is common for people who need to buy something to simply go to their favourite search engine (probably Google) and type in the name of their city and the name of what they want to buy. The results that come up are the result of a complicated algorithm that search engines use to determine what links are the most relevant. This has led to numerous opportunities for companies to receive a new kind of advertising by optimizing the content of their sites to ensure they will be listed near the top of the resulting search list. This process is referred to as Search Engine Optimization (SEO) and it has exploded into an entirely new segment of the marketing industry. Having a website effectively optimized for search engine performance allows small companies to receive a kind of advertising value that would normally cost an unreasonable amount.
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