How many times have you logged onto facebook, stumbling upon an updated list of status’s dictating you to “ADD MY PIN!” I sure know I have… This trend towards new blackberry owners continues to grow due to the successful launch of Blackberry Messenger (BBM). This addition to Blackberry phones has immediately caught the eyes of many consumers and is proceeding to take on more and more targets, some even consisting of previous Iphone users. The immediate read and respond function of Blackberry messenger has attracted many buyers of the business industries as they can instantly communicate globally with employees, creating more effective and effective productivity.
The company has developed a strong strategy in the markets for the Blackberry as many prior Iphone users are converting to the Blackberry due to its rapid capability in communication.The strategic positioning allows Blackberry to dominant in this category, being the first phone with the function of instant messaging. Furthermore, the creators of Blackberry, Research in Motion (RIM), offers extreme security features that prevent “cracking” it to be nearly impossible, appealing to many business men. I can say that I am a proud owner of the “crackberry,” and when contemplating between its various functions or the Iphones, immediately made a choice due to Blackberry Messenger.
Link to Article: http://www.theglobeandmail.com/news/technology/globe-on-technology/blackberry-vs-iphone-the-ultimate-showdown/article1656305/