Category Archives: Uncategorized

During Monday’s class, we had a long discussion about the different types of direct marketing and their benefit to both consumers and sellers. For those of you who need a refresher, direct marketing is connecting directly with carefully targeted individual … Continue reading →

After reviewing a few of my peer’s blogs, I discovered a very enlightening, and refreshing post titled “A Colorful Impact,” by Aleksandar Novakovic. It illustrates the impact of corporate logos on consumer responses due to a simple thing known as … Continue reading →

In today’s society, the ever-growing advancements in technology continue to amaze me. After exploring through various pages on the UBC Blog website, I discovered a post written by one of my peers that got me thinking. “Echo Boom!” by Simrat … Continue reading →

For the first three weeks of Commerce 296 – Marketing, we’ve placed great emphasis in class discussions on the concept of companies creating value for their customers. How do they do this? Well, as described on Drew’s Marketing Minute its … Continue reading →

Hello everyone! My name is Cicely Finamore and I am a second year Sauder student prospecting to do a double major in Accounting and Marketing. I have lived in Canada my entire life and grew up in a medium sized … Continue reading →

When the question “what defines a social enterprise?” was asked during class 20, I initially thought of local non-profit charities from my hometown which provide services and products to help solve community issues. However, following the class I soon learned … Continue reading →

For all of us the move into our dorms at UBC was an exciting adventure which we couldn’t wait to embark upon. But the most anticipated part was the shop for new furniture which meant a trip to IKEA! Based … Continue reading →

What is organizational culture? What differentiates a weak one from a strong one? Does success come from combining a company of a strong culture with one of a mediocre culture? Zappo, a company which demonstrates incredible culture built on creating … Continue reading →

During Class 8 of COMM 101, I was really amazed to discover the amount of social media that is being used in today’s society and the immense impact it can have on the reputation or promotion of a company. Following … Continue reading →

How many times have you logged onto facebook, stumbling upon an updated list of status’s dictating you to “ADD MY PIN!” I sure know I have… This trend towards new blackberry owners continues to grow due to the successful launch … Continue reading →