Annalea Kreb’s new green business, ethicalDeal, is a company on a mission to make green mainstream. The company conducts research and goes out of the city to find the finest green products. EthicalDeal then negotiates volume discounts with local companies in order to make a new, one day only online offer to consumers each day. The deal goes through if a specified number of people sign up. Discounts to consumers are normally 40-90%, with the company collecting payment, takes a 30-50% cut, and passes the remainder on to the merchant. Merchants pay no upfront costs and get thousands of local targeted impressions for free. Krebs has business contacting her and has enough subscribers and merchants to offer daily deals for a few months in advance. She is expanding her business by offering directory listings, developing mobile applications, and talking to investors about expansion plans. This article underlines the growth in the green business today due to many factors such as changing consumer demands and accommodating government policies. Taking changing consumer needs into account, a company that has strong ethical and sustainability values will more likely be more successful in the long run than a company that doesn’t embody these values.
Below is a link to the article:
http://www.vancouversun.com/business/Online+group+buyers+with+anethical+twist/3692260/story.html
Thanks for the post and joining us in the movement to make green mainstream!