Author Archives: Clayton Dang

I came across Cicely Finamore’s post on “Direct Marketing-They put the PRO in Proactive” after looking through class blogs. She brought up how Proactive is not relying on one form of advertising(ie online) but rather a mix of different forms … Continue reading →

Before taking this class, I had very little knowledge about marketing intermediaries (with regards to the value they bring to the table) and had no idea that a channel had so many components. After going through the online distribution strategy … Continue reading →

After looking across our blog roll for inspiration on my next blog, I came across Tommy No’s blog on “Customer Service, Please.” His post talks about the importance of strong customer service and how, by properly understanding the marketplace and … Continue reading →

I came across this article on Google+ when I was looking through Drews marketing minute blog. The post talks about Google’s recent launch of its own social media platform. Google has essentially increased its share of the customer by offering … Continue reading →

Hey everyone, my name is Clayton Dang and I am in my second year, intending to major in Accounting. Like many of you, I am taking this course because it is required as part of my STT. However, I am … Continue reading →

I have learned many things about myself from career fundamentals. I learned a lot of my bad habits during my interview with Phillepe. He told me how to improve on things, such as posture and friendly body language. I now … Continue reading →

The greatest lesson i have ever learned came from a conversation that I had with my late grandfather in 2007. He told me about the struggles his family went through in coming to Canada during the Vietnam war.  He shared … Continue reading →

Annalea Kreb’s new green business, ethicalDeal, is a company on a mission to make green mainstream. The company conducts research and goes out of the city to find the finest green products.  EthicalDeal then negotiates volume discounts with local companies … Continue reading →

John Bootsma bought a small auto-repair business that was expected to provide a healthy retirement income, based on its external financial information.  However, after a short period of time, the little shop was losing $100,000 a year. The problem was … Continue reading →

As the world’s economic centre of gravity shifts East, British Columbia’s strategy to position itself as Canada’s gateway to the Asia Pacific will be extremely important. Asia kept growing when the US stumbled due to the fact that the growth … Continue reading →