Marithé François Girbaud is an clothing company based in France founded by the stylist couple Marithé and Francois.

What does this remind you of?

Yes, This ad for jeans represents twelve young women and a man in similar positions as The Last Supper painted by Leonardo Da Vinci depicting the last Supper of Jesus.

The Last Supper was both a Passover meal and the last meal Jesus had with His apostles before His arrest and subsequent crucifixion. It is one of the several major events that are recorded in the Bible.

The Last Supper is observed as a Memorial to our Lord Jesus Christ. Contemplating at the Lords Supper is serious business and should be done in a totally respectful manner only to honor Jesus Christ. Therefore, it is inappropriate to parody divine scene of the Bible by replacing Jesus and his apostles by female fashion models, and elevate commercial products at the same level as religious symbol. This could be seen as blasphemy and believer would think that they are being insulted.

This ad is in fact unethical because Marithé François Girbaud offend the Christians to achieve it desired goals.