David Beckham is an English football player who currently signed for Paris-Saint Germain. He had played in various great teams such as Manchester United, Real Madrid and La Galaxy. But his good looks made him also successful beyond the pitch. He is instantly recognizable and became known as fashion icon together with his wife Victoria.  Pepsi, Adidas, H&M and many others such as clothing designers, fashion magazines, perfume and cosmetics manufacturers, and hairstylist are using the “David Beckham Brand” to promote their product.

Beckham is one the few players to earn more from advertising than its sports contracts.

Therefore, The media and fans are all wondering whether Beckham, already 37 years old, is still able to be a difference maker in the French team or not. Some thinks that PSG have signed him only as a marketing tool and to boost the good and strong image of the club who just signed big players such as Zlatan Ibrahimovic or Ezequiel Lavezzi during the summer transfer. In fact, PSG would definitely make a profit from his signing because an incredible number of people are waiting to buy his football shirt.

I personnaly believe,that Beckham would contribute a lot to the club. He has played with great players like Zidane and coached by great managers like Sir Alex Ferguson therefore he has accumulated a lot of experience. I am sure that he can still provide beautiful cross and shoot beautiful free kicks. No matter what, I am supporting him!

Check out his skills

http://en.wikipedia.org/wiki/David_Beckham#Outside_of_football

http://www.goal.com/en-us/news/85/england/2013/03/01/3789539/beckham-i-am-not-just-a-marketing-tool

 This commercial is made by Axe, the men’s grooming products. This ad presents the ideal deodorant produced by Axe that every single man dreams to possess.

Billions of attractive women in bikinis are running through the jungle, scrambling down a cliff and even traversing the ocean. They all have an aggressive and bestial look on their face. Their behaviors are almost similar to animals especially when they sniff the air as if they were looking for preys.

All of these countless beautiful women are racing to be the first to reach a point. We soon recognize that a man is standing at the point in the middle of the beach with a look of amazement; He is shirtless and spraying all over his body with the Axe spray. He is the goal that all these women are striving to reach.

This funny commercial is extremely exaggerative and the story is absurd but successful. This ad is obviously targeting men especially teenagers.

It has cognitive component because although it is unrealistic, men who see this ad would actually believe that women would appreciate the smell of the Axe spray.

It also contains a affective component. Men usually love sexy female and there are billions of them, rushing towards the guy. This is what every man dream to experience. Moreover, a very sexy voice says at the ending : “Spray More, Get More”. If I see this ad and hear this voice, I would definitely buy the product no matter what. !