Tag Archives: augmen

M2: P1: “Why Every Organization Needs an Augmented Reality Strategy”, by Michael E. Porter and James E. Heppelmann

“While the physical world is three-dimensional, most data is trapped on two-dimensional pages and screens” (Porter & Heppelmann, 2017, p. 47). This passage in the introduction of this article sold me because my research project focuses on looking into the place-based understanding of Indigenous knowledge through AR. Being place-based, there is a three-dimensional aspect to Indigenous knowledge; unfortunately, much of what we think of as digital technology right now is stored in two-dimensions on a screen. This article focuses on how organizations from universities to social enterprises can leverage AR technology to help members of their communities unlock underdeveloped and mostly unchartered territories in human potential (Porter & Heppelmann, 2017). Regardless, this is a good start to understand how Indigenous groups can use AR to maintain the land as a storage device of their knowledge. 

References

Porter, M. E., & Heppelmann, J. E. (2017). Why every organization needs an augmented reality strategy. HBR’S 10 MUST, 85.