McDonald’s is well known for its fast food industry and good employee training program. Their target customers range from children to seniors. Children are thrilled to get happy meals that come along with toys. Busy adults love the 24-hour drive-through, so they can get their food quick and easy. Seniors enjoy having coffee and read newspaper to kill time. Generally, McDonald’s is for everyone, as it is one of the strongest and most recognized brand names in the world. It’s famous slogan “I’m lovin it”, is heard, seen, and promoted everywhere. Such successful promotion campaign has lived in our life and culture. McDonald’s innovative strategy is also structured through its colorful design of the trademark M, which is symbolic of joy, warmth, and excitement.
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Recently, McDonald’s newly introduced product line Mcmini, is another tactic to attract both loyal and one time customer. This zesty mango Mcmini is a manufactured good that differentiate itself from its traditional product line of burgers. The reason for management to introduce this product is to attract consumers to try new products. Tasting something like no others, adds value to the product!
