Monthly Archives: October 2013

Starbucks is the pioneer in leveraging Twitter for commerce in its beverage retailing industry, using the Tweet-to-buy program.The future prospect of blending mobile and social together to drive commerce has its potentials. First, sync the Starbucks loyal program account with … Continue reading →

“In this article, Laura Balkovich, Google’s head of social for Asia Pacific, discusses the key trends marketers must respond to, from the rise of internet users connecting in more human ways to the increasing importance of mobile internet usage. She … Continue reading →

“Facebook is no longer positioning itself as just a social media solution. Carolyn Everson, Facebook’s vice president of global marketing solutions, spoke with eMarketer’s Rimma Kats about the key role social advertising and real-time marketing play for the company’s clients, … Continue reading →

Nick Tran, head of social media at Taco Bell was interviewed by eMarketer. He spoke about choosing the right mix of social media platform and trends his company is seeing for 2014. Content: leverage between Company Generated Content vs. User … Continue reading →

A survey was conducted by Ascend2 regarding pay-per-click (PPC) advertising process. It is interesting to find that 54% of people named lead generation as #1 most important objective of their PPC strategy. Lead Generation Methods for generating leads include non-paid … Continue reading →

“Luxury brands are exploring a range of untapped opportunities, from diversification of product portfolios to raising awareness among the newly wealthy, a group found to be less familiar with high-end brands than expected.” Atlanta, WARC Conversation Prism It is interesting … Continue reading →