Category Archives: Uncategorized

Compare to the acquisition of Instagram of $1 billion last year, Facebook is now offering 3 times the capital to acquire Snapchat. Has Mark Zuckerberg gone mad? Seriously, offering $3 billion for a start-up business which has a large user … Continue reading →

A very interesting article where SOHO Business Group talked about ways to use social media to promote your business. #1: Encourage audience to create their own content This is similar to what we learned in class about earned, owned, and … Continue reading →

Blog posts are “dive target traffic to your site”, which generate 67% more leads than those who do not blog. Very interesting tips on blog posts for your small business website 1. Identify what your readers wants: dig deep into … Continue reading →

YouTube is one of the fastest growing social media platform. Interesting enough, Nespresso signs up as a debut brand partner with YouTube. Nespresso is the first European partner for the YouTube scheme, which provides brands will all the tools, training, … Continue reading →

Starbucks is the pioneer in leveraging Twitter for commerce in its beverage retailing industry, using the Tweet-to-buy program.The future prospect of blending mobile and social together to drive commerce has its potentials. First, sync the Starbucks loyal program account with … Continue reading →

“In this article, Laura Balkovich, Google’s head of social for Asia Pacific, discusses the key trends marketers must respond to, from the rise of internet users connecting in more human ways to the increasing importance of mobile internet usage. She … Continue reading →

“Facebook is no longer positioning itself as just a social media solution. Carolyn Everson, Facebook’s vice president of global marketing solutions, spoke with eMarketer’s Rimma Kats about the key role social advertising and real-time marketing play for the company’s clients, … Continue reading →

Nick Tran, head of social media at Taco Bell was interviewed by eMarketer. He spoke about choosing the right mix of social media platform and trends his company is seeing for 2014. Content: leverage between Company Generated Content vs. User … Continue reading →

A survey was conducted by Ascend2 regarding pay-per-click (PPC) advertising process. It is interesting to find that 54% of people named lead generation as #1 most important objective of their PPC strategy. Lead Generation Methods for generating leads include non-paid … Continue reading →

“Luxury brands are exploring a range of untapped opportunities, from diversification of product portfolios to raising awareness among the newly wealthy, a group found to be less familiar with high-end brands than expected.” Atlanta, WARC Conversation Prism It is interesting … Continue reading →