Blog posts are “dive target traffic to your site”, which generate 67% more leads than those who do not blog. Very interesting tips on blog posts for your small business website
1. Identify what your readers wants: dig deep into your target audience by listening to their conversations, know what they want, and deliver information that met their needs. Read more on Business Insider about 8 Ways to Listen to Your Customers.
2. Strong headlines: 80% of readers will read the headlines, and only 20% read the content. Make sure your headlines are engaging and compelling for readers to continue with the content.
3. Original content: Be original with the content, which is not copied from other sites. This will improve SEO and website rankings.
4. Keep it short, concise, and specific: here, I would suggest using SMART goals, make the post brief, relevant, and coherent, and be proactive. Use the SMART Goals in Social Media.
5. Keywords & Phrases: Include keywords in your blog content to increase SEO. Check out How to target Keywords with Blog Posts.
6. Blog regularly: keep your audience updated, at least once a week. It’s your professionalism and commitment that customers value.
cheers
Crystal Liang 🙂