YouTube is one of the fastest growing social media platform. Interesting enough, Nespresso signs up as a debut brand partner with YouTube.
Nespresso is the first European partner for the YouTube scheme, which provides brands will all the tools, training, and data to improve their content creation skills on the platform. YouTube has grasp an opportunity to leverage their strength by partnering with top brands such as American Express, Johnson & Johnson, PepsiCo, and now Nespresso.
YouTube is actually the number 1 video producer which has the most subscribers gains in one month. The YouTube Partnership Program helps brands to effectively act as publishers to improve their content, which increase customer base, finally conversing customers in the purchasing process.
cheers
Crystal Liang 🙂