I choose to focus on an area or emerging market which is of particular interest to me. I have been working in the area of technology and empathy for a number of years within the university context. I am really interested in how we can leverage persuasive technologies more broadly in education and training. I make a case on my Wix site for the use of AR and AI tools and platform as a powerful means of immersive learning through regarding them as persuasive technologies. It was a challenge tackling an ‘entire’ market rather than a single tool or company, but I am fascinated by AR and AI and I learned a lot. I did manage to speak with a couple of companies and included an interview with one such company on my website. I look forward to exploring persuasive technologies further in my final assignment, and look forward to all your thoughts.