Fion Lee's Blog

While browsing in one of my fellow classmates, Iris Chen’s blogpost about Muji.
OMG that is like my FAVOURITE stationary brand!

I agree with what she said about “no brand” with great values.
I personally love how Muji portrays the “clear, clean and pure” quality to its consumers.
Not just that but they regularly produces the latest and new pens which you would think to yourself:
“I don’t think I got this style yet.” but the consumer remorse will not hit you due to the fact of it’s low price.

When I first approached Muji, I thought it’s targeting market would be students, since pens are their well-known products.
After some brand extension, they increased their products to food, clothings, personal hygiene products, furnitures, anything that you can think of! However their products remained “clear, clean and pure”. Their colours don’t vary a lot, very earthy and eco-friendly.

I was glancing through their websites and find out this new app related to ipads/iphones: MUJI CALENDAR.

What do they want to become..?

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