In a post that casually plugs his newest book, Brian Solis admits to using the free website LTTFY to spam his twitter followers feeds with fake mentions by everybody from Lady Gaga to Ellen Degeneres. I wont even get into the irony of using fake tweets to plug a book called The Art of False Modesty, only to apologize and plug your book further in blog, but I did think that a couple points were particular was interesting.

The first point is that he admits to not knowing about the website until just recently. Now, I don’t know much about social media marketing, but I assume that if you write regular blog posts about marketing, you are aware of the trends that are breezing through the web; I feel like Mr. Solis might have been a little bit late on that there train.

Also, in the post, he mentions that readers and journalists need to be careful with sites like this running wild and rampant. What people are saying might not actually be true; we have to be careful about what we believe. We have to check our facts. To pull a line from his article: WTF

At what point did the average reader stop being critical of the words they read. At what point was it okay for a journalist to read one sentence and take it as fact. Why is a tweet made on this website any different than any other tweet, than any other sentence, than any other story. I’m surprised at you sir; I for one hope most people are still looking at the world with their eyes wide open.

Imagine it’s Valentines Day.

You get a kiss form your girlfriend/boyfriend, a hug from your mom/dad, a high five from your best friend, and a salute from everybody else. This salute can take many forms, whether it be in words, a card, or a type of chocolate, but each one shows a level of appreciation for another that’s gone silent for the rest of the year. Valentines day, that fictitious Halmark marketing ploy, makes people say the things that they hide year round, and everybody gets one step closer to becoming a teddybear – warm and fuzzy. In fact, it’s the only day of the year that anybody can walk around handing kisses and hugs off to everybody they want, without any notion of craziness, and that’s exactly what I’d like to talk about.

Everybody in North America has been given a Hershey’s kiss and hug [the hugs are the ones that are striped with white chocolate, while kisses are either one or the other], but I want to know if anybody has ever noticed the segregation that goes on with in these treats. Where hugs are allowed to combine both milk and white chocolate, kisses are designed to be one colour through and through. Where hugs promote integration, kisses promote segregation! If this is the time of year that we are supposed to be true to ourselves, say the things to those around us that we honestly feel, what is it that Hershey is trying to say? Do they want America to return to those dark days? These are my questions….

[This entire post is meant to be sarcastic and satirical… if that wasn’t clear in the tone, and the song choice at the beginning…]

It’s time for a product review! Picture your favorite moment of the day: Yup, the shower, but I don’t mean the shower that wakes you up and drags you kicking into the day, I mean the one that calms you after the days activities, and swells into relaxation. Picture your second favorite moment of the day: Yup, that cold beer flowing, that moment of perfection – nothing could be sweeter. As you can probably tell, I’m in perfect agreement, so much so that I began a summertime ritual that I’ve since called “The Shower Beer” [I prefer the highest pressure setting and a Rolling Rock, but it is open to interpretation].

Laugh you might, but why shouldn’t man be able to enjoy the refreshing cool taste of beer on the inside, while being slammed by scorching water on the outside. It gives complete rebirth, and does so at a fairly affordable price. Forever the stereotype has been a elegant lady in bath tub with a glass of wine, so I vote that we create the dapper man with a Shower Beer.

Now for most of the summer I thought that I was alone on this battle; everybody I told looked at me with disbelief. Every trek I made to the shower was one of loneliness, but no longer. Due to some hefty research [googled Shower Beer], I’ve found that the battle is being fought on more than one front. Meet: The Shakoolie. If I could describe the product in the fewest words, it’s a beer koozie, with a piece of Velcro, and launch pad to attach to your shower wall.

Now, they advertise the product as the way to make “Your shower more PARTY,” but it works just as well as a relaxation tool. With the Shakoolie, gone are the worries of the day, gone are the worries that your Shower Beer might grow warm, and gone are the worries about where to put the beer can while you wash your hair. Just relax, and enjoy.