YouTube Becoming Too Ad-centric

 

Due to the economy recession, many companies want to save sources to open new channels. Therefore, rather than spend a huge amount of money on Television advertising, they change their strategy, which is to do the advertising on YouTube. In this way, they not only can save a lot of money, but also can extend their customer base from YouTube since YouTube is now generally used by people for watching video and it is super popular. Since YouTube is getting more popular, as a result, many of the other companies will do their advertising on YouTube as well. According to Bloomberg, “Google Inc. has boosted the number of advertisers using display ads on its YouTube video site 10-fold in the past year.” All these advertisers can give a huge profit to Google. Therefore, there is no reason for Google to reject these “clients” to use YouTube as a platform to do the advertisements. However, from the audiences’ point of view, that was not a good phenomenon. Some of the YouTube fans actually found that this advertisement is so annoying. Part of the audiences was even said that they will never ever watch video on YouTube again because of the “annoying” advertisement. If Google do not limit the advertisement on YouTube, the audiences’ loyalties will definitely decrease. Remember that if all these YouTube fans gone; Advertisers will no longer have motivation to do advertising there since they know that no one is going to watch their advertisement. In another words, the audiences is indirectly affecting Google’s profit. In order to retain the audiences’ loyalty as well as advertisers, Google should limit the amount of advertisement displayed on YouTube.

RE: Jin Park’s “Product Packaging and Color Play an Important Role in the Marketing”

There is no doubt that packaging has played an important role as a medium in the marketing mix. From my perspective, as a consumer, when I enter a shop to but a cereal, if I have no idea which brand of cereal should I buy, then I will just simply choose the one with eye-catching appearance. The reason is that there is a potential psychological impact on my buying behavior, which makes me think that the packaging and quality of the product have a positive relationship. In another words, good packaging will always come with good quality. According to the research, “Good starting points for improvements, changes, innovations which optimize the features of packaging that determine buying decisions and thus generate new potential market”.  Basically, it means that if the products is able to present effectively will be easier to attract customers to buy so that sales will be increased.  Another supporting points given by UDO, “psychological effects of packaging on the product can greatly enhance the sales”. Therefore, we can clearly know that it is very important for manufacturer to make a good packaging for their product if they want to attract more potential consumer.

 

sources: http://www.scribd.com/doc/29839115/Role-of-Packaging-and-Design-of-a-Product