Comm 299’s Lasting Impression

Way before the first Comm 299 class I attended this semester, I thought to myself, “What more can we learn besides public speaking?  I’m pretty sure the rest of the things they could possibly teach us in this course is pretty much common sense!”  Well, the thing is, there’s a difference between common sense and knowledge, which I gained a lot of in the course of this semester.

I learned about how to make a great resume.  I learned about how to make a cover letter stand out.  I learned about CAR statements.  I learned about how to prepare for an interview.  But above all, what surprised me about the knowledge I gained in this course was the amount I learned about myself.

I guess you can call it “discovery” too.  Besides the StrengthsQuest really helping me identify the many strengths I have, this course has enabled me to express them in a more articulate manner, either in writing, in speech, or in presentation/appearance.  It is because of Comm 299’s demanding nature that I was able to realize the effect of my contributions in the clubs that I was involved in the past (especially with the resume and cover letter assignments), and in how to express them clearly in order to make a lasting impression on someone in interviews or in other situations such as career fairs.

I also learned that you can’t be afraid.  And no, I don’t mean as in “afraid of the dark” or “afraid of ghosts,” but afraid in the sense of throwing yourself out there.  I’ve learned that you need to be confident about yourself.  It’s a dog eat dog world out there, and Comm 299 has not only helped me realize my strengths, it has also taught me how to express them, and for that I am thankful to have learned how to confidently present myself to others.

“A Period of Instruction”

When I was only two years old, my mom and I moved from the Philippines to live with my dad in Saudi Arabia.  Thirteen years later, I was sent to attend boarding school in Wisconsin.  Three years later I attended the University of Minnesota, Duluth.  Two years later my family moved to Edmonton, Canada.  One month later I’m here in Vancouver, attending classes at UBC.  Yeah, I guess you can say I’ve been places.

A lesson can be defined as: “a period of instruction. ”  Life is a lesson.  All of the things I’ve seen, all of the people I’ve met, and all of the of the experiences I’ve had make me the person I am today, and let me tell you, it wasn’t- it isn’t – as smooth as a ride as I anticipated.  One of the most vivid situations that I will always keep in my head took place in the summer of June 2007.  That summer my dad was scheduled to have heart surgery.  Two days before his surgery, he had a heart attack.  He survived thanks to my mom’s quick thinking and the actions of the hospital back home.  My dad was blessed to have a “second life.”

I had never been more afraid my entire life.  It was a wake up call to me and my family.  I realized just how much my dad has sacrificed for my family.  He has been working his whole life in order to give my brothers and I an education; it is because of my dad that I was able to have been in all of the places I’ve mentioned above and receive an education in Wisconsin, Minnesota, and now in Vancouver, and I will always be grateful for that.  Yet the education I am receiving won’t ever come close to what I’ve learned from my dad – sacrifice and appreciation.  Be grateful for the things you have in life- family, friends, health

Yes, we’ve all heard of the saying “don’t take things for granted,” yet ironically, we take that same exact phrase for granted.  I hope people realize just how significant this phrase is, as things that matter most in life can disappear at the blink of an eye- I have, thanks to my dad.

TRO’N8′ Legacy?

In today’s  fast paced world, marketers have increasingly adapted their strategies in order to have their brand names visible as much as possible.  This has filtered to almost everything we see – from advertisements in newspapers, on the Internet, on television shows, and even in video games, products or services have been seeping into different forms of entertainment.  When done right, a product relatively unknown can become a sensation overnight.

Nokia has realized the potential of co-marketing, and has decided to partner up with Disney  in promoting their phone, the N8, by featuring it in the upcoming Tron Legacy movie.  Last week their blog was “hacked,” requiring a certain amount of votes before being able to function again.  Once unlocked, they made available an exclusive trailer for the movie that featured guess what? The Nokia N8, as seen below:

As significant exposure is given to the N8 for being featured in the movie, the movie in return receives considerable marketing as well.  This is very beneficial to Disney, because in order for people to see the N8, Nokia would have to promote the movie in return.  They have already done so, by awarding two tickets to the movie’s London premiere to the person who cracked the “Encom” code on their blog.  Nokia has also released an application/game based on the movie in their mobile phone Ovi store (their app store).  This game includes a contest that awards the winner tickets to the movie’s L.A. premiere on December 11th.

In this case, both company’s end up with a win-win situation.  Nokia gets to have its N8 featured in the movie tons of people are going to watch, and Disney gets tons of promotion for its movie through its partner, Nokia.

The only question left is, how good will the movie be?  Going to watch it?
I can’t wait!

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~ Want to see the exclusive trailer featuring the N8?  Click on the image above!

Simple is Powerful

Being recently shown some advertisements in class, I realized that some of the most powerful and memorable ads are simple ones.   In his “The inevitable decline due to clutter” post, Seth Godin talks about this in terms of digital media, and how in the end it trains consumers to ignore the messages being aimed at them.  Whether they are to remind or convince us to purchase a product or service, the following advertisements caught my attention because in a world that constantly peppers us with ads that have so many things going on, these make you to stop, look, and smile at their simplicity.

“Pause”

Bic Razor

Wait, this is an Adidas ad??

“Extra Large Coffee”  See the coffee stains?

That’s a lot of movies…

Lego!

Ultra Slim Samsung Phone – No, that’s not a bookmark.

In the end, all of these ads have a message that is simple and short, just like my blog post for this week.  (:

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~ Click on the respective images above to see larger versions!
~ Click here to read more posts on Seth Godin’s blog.

Cloud Gaming?

So in Sam Kwok’s most recent post, he talks about how video games are sold through CD’s (or DVDs or Blu-ray might I add), but in recent years, how some companies like Electronic Arts offer video games through digital downloading.  What are the advantages of digital downloading you might ask?  Well, as Sam points out, people would be able to get their games fast because of the download speeds available in today’s technological world, but more importantly, it’s also convenient, and targets those who are too lazy to get off their couch to get the latest game.  As Sam claimed, “It shows the power of how important it is to get your product to the consumer as convenient as possible.”

Now a majority of other companies already are using this concept (Netflix allows you to stream movies, Xbox Live allows you to download video games to your console, and others…), but recently, I came across a company that takes this concept to a whole new level.  It’s called OnLive.  Traditionally, the majority of video games are played on a gaming console, be it an Xbox 360, a PS3, a Wii, or a PC, by inserting a disc and running the game from that disc.  Well, what OnLive offers is similar to Netflix, but this time, it streams a whole video game!

They have had this available to the PC for a while, but this December 2nd, they are releasing their own “console” if you can call it that.  Basically it includes a controller and a small box that you can plug into your TV and start playing graphics intensive video games in full 1080p!  You then get connected to their service and OnLive runs the game on their servers.  How much does this “console” cost?  $99.  Compared to the other consoles like the Xbox 360 and PS3 retailing at $200- $300, it seems like a good deal huh?

Personally, I wouldn’t purchase it.  There are a lot of disadvantages.  First off, yes, you do spend considerably less for OnLive in comparison to other consoles, but you don’t actually have a physical copy of the game you paid for.  And I’m not even sure if the game would have an “expiry date” like other e-books for example.  Another thing, since the service requires an internet connection, if you didn’t have one, you wouldn’t be able to play anything.  If OnLive’s servers also crash, then those consumers using their service would have plenty of complaints.  One final irk that I have is that since it is streaming the video game to you, expect lag, a gamer’s worst nightmare.

Seeing all the pros and cons of this service, OnLive is an online service and thus their target market is limited to those that have internet, but they do offer a convenient way to play video games on demand to those that DO have internet – all from the comfort of the couch in their living rooms. OnLive also has a great opportunity to expand in this untapped market of streaming video games, being the first to exclusively do so.  As for me, I don’t think I will be getting one in the near future, as I do like to have a copy of my games and play them at my own leisure, internet connection or not.

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Check out Sam Kwok’s blog!
Want to try OnLive yourself?  Click on the image above!

Call of Duty: Black Ops

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This commercial is for the recently released Call of Duty: Black Ops for the Xbox 360, PS3, PC, Wii, and Nintendo DS.  Within 5 days of its release, it had approximately 1.6 million hits.  That’s right, MILLION.  In FIVE days.  Wow.  That’s more views than I will ever get on my own YouTube channel.  This commercial is great not only because of its good directing and videography, but also because, as the marketing blog ViralCurve points out, of its concept and its use of celebrities.  As soon as I heard that Kobe Bryant (and Jimmy Kimmel) were in the latest Call of Duty commercial, I had to see it ASAP.

Now I was contemplating on getting Black Ops for a while, reading reviews and watching a lot of trailers, but I still wasn’t fully convinced, but after seeing this commercial, I knew I had to get it!  Being a huge Kobe Bryant fan, I fell out of my chair laughing once I saw that he was in this commercial.  “There’s A Soldier In All Of Us” is the perfect phrase at the end of the video, as they showed the different types of people who play and enjoy the game, from females in business to kids to construction workers to celebrities, encompassing a vast demographic segment.

Now don’t get me wrong, I didn’t buy the game for the sole reason of seeing this commercial.  My perceived value of this game was high because of the amount of playtime it would offer me through the campaign’s enticing storyline and the multiplayer features (playing against other people online).  I also learned that Best Buy was holding a launch party for the game, and that they would be handing out a ton of free stuff!  Now figuring that I was going to get the game in the future anyway, why not just get it now and get some free swag at the same time too?

This commercial and launch parties across North America and the U.K. aren’t the only ways that Black Ops is being promoted:

Yup, Activision partnered up their Call of Duty brand with Jeep to make a limited edition Jeep Wrangler based on vehicles used in-game.  It’s selling for approximately $33,900.

Now that’s a lot of promotion for one game.  Did it pay off?  Well, Black Ops had the biggest launch of any form of entertainment in history this past November 9, making $360 million in it’s first 24 hours of sale.  That number only takes into account sales in North America and the UK.  It’s also still rising; it hasn’t even been a week!  I guess you can say all the promotion paid off, don’t you think?  Time for me to grab my controller, I’ll see you guys online…

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~ Watch the unboxing of my Black Ops copy, see all the free swag I got,  and hear some of my thoughts on the launch party experience!  Click here!
~ Read more posts by ViralCurve in their blog, The Viral Marketing Blog.

The Legendary McRib Returns!

Ahh, the ever elusive McRib.  I’m not sure if this item has ever been introduced to the McDonalds menus here in Canada, but in the United States, it is an immensely popular sandwich.  Because of its limited availability and its appearance only in select McDonalds restaurants every so often in the States, people have gone to great lengths just to taste this sandwich again.

Some have gone as much as hundreds of miles out of their way just to get this sandwich – a pork patty in the shape of a short stack of ribs stuffed in between two buns topped with a tangy BBQ sauce.  There has also been the creation of numerous “McRib locators,” maps where people can see where the McRib is available.  The reason I bring this up now is because McDonalds has made this sandwich available nationwide (by that I mean the United States) starting last week.  There is a catch though – it will only be available for six weeks.

Now being such a popular sandwich, people have pushed for it to become a regular item on the McDonalds menu, and yet, McDonalds has not done that.  You say “fail” on McDonalds part?  I say “win.”  The reason why this sandwich has such a cult following is just because of that decision.  I mean, this sandwich does not cost significantly more than a regular BigMac or Quarter Pounder, but what is does have is scarcity.

In my opinion, I think McDonalds in the U.S. is making a great marketing decision.  First of all they have a great sandwich that a lot of people enjoy, but then they make it limited and elusive, thus making the McRib a “legendary sandwich” (if such a thing existed).

Now not being available here in Canada (and I am guessing probably not as popular), I noticed that McDonalds Canada has a different approach, as Angel Chan talks about in her blog post, “Monopoly.”  Their marketing strategy of late is to allow people to trade in their monopoly money for an order of free large fries.  McDonalds Canada (in AB and BC) is also still giving free monopoly stickers that come with the order of a large fries, chicken nuggets, etc., that if you collect the right combination, could mean prizes.

I think McDonalds is doing a great job in having different strategies concerning the different products they have, and the different places they are located.  They have different strategies and promotions depending on their consumers preferences in whatever locale they are in.  Now the only thing they need to do is to bring the McRib here to Vancouver…

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~ McDonalds even has a dedicated portion of their website to promote the McRib.  Check it out by clicking on the image above!
~ Don’t believe me that such “McRib Locators” exist?
~ Want to read more of Angel’s posts?  Check her blog, Infinity, out!

The “Wrong” Decision?

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Ah, basketball season begins again!  As all of you NBA lovers know, over the summer LeBron James  left the Cleveland Cavaliers to join forces with Dwayne Wade and Chris Bosh on the Miami Heat.  For those not as basketball-literate, LeBron James is a basketball superstar who has been named Most Valuable Player in the past two years and with his “decision” to leave Cleveland this summer, he has been criticized heavily.

What transpired over the summer was this in short:  When LeBron’s contract to play for Cleveland expired, several other basketball teams tried to “woo” him into playing for them.  LeBron got a one hour time slot on ESPN where he would announce what team he was joining.  Basically, no one knew what team he was leaning towards, and on live national television, he announced, “Yeah, I’m leaving Cleveland to play for Miami.”  Ouch.

Now how is this associated with marketing?  On Miami’s side: season tickets have sold out, a wait list has been set up, and ticket prices in general, have gone up.  On Cleveland’s side: you can image the numbers in attendance and thus ticket prices going down right?  With more people attending NBA games, more people buy food, apparel, and other random souvenirs from the vendors at the respective stadiums.  With LeBron leaving Cleveland, revenue leaves Cleveland.  You see, LeBron IS a product/service/superstar/ whateveryouwanttocall him.  People want to watch LeBron James play basketball.

However, he is also his own brand.  When he announced that he was going to play for the Heat, devoted fans all over Cleveland burned his jerseys.  His Cleveland jerseys also went as low as to being sold around the 20 dollar price range.  Other NBA greats have also criticized LeBron’s decision.  He damaged his image. Yeah, ALL those angry fans in Cleveland – I don’t think they would be next in line to grab the latest pair of LeBron kicks released.  That is why LeBron has tried to rectify his decisions, as you have seen in the Nike advertisement above.  In my opinion, I don’t really have a problem with LeBron switching teams.  He took a smaller paycheck to play with Miami in exchange for potentially winning a Championship.  That’s what he wants to do. Win.  I do however,  have a problem with how he delivered his “decision.”  You go on live national television just to tell the state you grew up in and the team you’ve played with for the past seven years that you will NOT be playing for them next season?  Not cool.

That being said, LeBron has taken a good step towards fixing his image, approaching Nike to make the commercial for him.  (Nike also made a Tiger Woods commercial for him when he needed to fix his image.)  That won’t really change the fact that Kobe’s taking it again next year though.  Just saying… (:

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Want to watch LeBron making “the decision?”  Click on his burning jersey above!
Watch Nike’s Tiger Woods commercial here.

“The Future of Notebooks?”

No, this isn’t going to be another blog post talking about the latest product Apple has recently launched.  Ok, I lied, maybe it is.  Last Wednesday, October 20, 2010, at their keynote presentation Apple announced their next generation models for the Macbook Air.  At only 0.68 inch at its thickest point, 2.3-2.9 pounds depending on the model, and priced starting at $999, Steve Jobs referred to it as “the future of notebooks.”  Well, for others, that “future” was six years ago.  Yeah you read right, the number 6.  You see, in 2004 Sony released a laptop that had, for it’s time, really great specifications.  It was 0.84 at its thickest point and only had a 10.4 inch display, but it was only 1.85 pounds.  Although it was amazingly thin for its time, it did not really receive the same amount of “awe” that this year’s Macbook Air did.  The main difference?  Sony’s Vaio x505 was priced at $3000, compared to Apple’s Macbook Air price of $999, around a third of the price.

But then again that was 2006; laptops have gotten considerably cheaper since then.  Now $999 is still a lot of money in my opinion, but why does Apple succeed where certain companies don’t?  Well, besides their price being considerably “low” (*cough), it’s because of the brand name they have built for themselves.  Apple has built not only a name, but a culture that when people see their products, they know it was made by Apple.  It helps that their devices are all consistently designed too, albeit being overpriced.  In the end, Sony wasn’t able to offer their Vaio X505 at a competitive price back then, while Apple has with the Macbook Air today, using its simply designed products, brand name, and reputation to keep on fueling its fire.

Click on the image below to read the article I referred to:

Here’s a summary of Apple’s keynote presentation on October 20, 2010.
Want to learn more about the new Macbook Air?

Where Does Your Water Bottle Go?

Let’s be honest, at some point in our lives we’ve bought a water bottle.  Or two.  Or several.  Even though we know that we can help the environment by filling out our own reusable water bottles with tap water we don’t.  Why?  Mainly because of bottled water’s convenience, its portability, the different flavors available sometimes, and we were thirsty at the time, or maybe it was because we saw some person coughing their brains out at the nearest water fountain and we didn’t want to get any of their gross germs.  Ugh.  Well, I’m guilty of buying bottled water too.  After seeing this informational ad, I am motivated to not buy them as often.  You should be too.  Tap water doesn’t kill.  Neither does giving time and energy to fill your bottles.  Don’t buy bottled water.  Recycle if you do.  Do your part.  It helps.

Tap water FTW!  Haha 🙂