Simple is Powerful

Being recently shown some advertisements in class, I realized that some of the most powerful and memorable ads are simple ones.   In his “The inevitable decline due to clutter” post, Seth Godin talks about this in terms of digital media, and how in the end it trains consumers to ignore the messages being aimed at them.  Whether they are to remind or convince us to purchase a product or service, the following advertisements caught my attention because in a world that constantly peppers us with ads that have so many things going on, these make you to stop, look, and smile at their simplicity.

“Pause”

Bic Razor

Wait, this is an Adidas ad??

“Extra Large Coffee”  See the coffee stains?

That’s a lot of movies…

Lego!

Ultra Slim Samsung Phone – No, that’s not a bookmark.

In the end, all of these ads have a message that is simple and short, just like my blog post for this week.  (:

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~ Click on the respective images above to see larger versions!
~ Click here to read more posts on Seth Godin’s blog.

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