In today’s fast paced world, marketers have increasingly adapted their strategies in order to have their brand names visible as much as possible. This has filtered to almost everything we see – from advertisements in newspapers, on the Internet, on television shows, and even in video games, products or services have been seeping into different forms of entertainment. When done right, a product relatively unknown can become a sensation overnight.
Nokia has realized the potential of co-marketing, and has decided to partner up with Disney in promoting their phone, the N8, by featuring it in the upcoming Tron Legacy movie. Last week their blog was “hacked,” requiring a certain amount of votes before being able to function again. Once unlocked, they made available an exclusive trailer for the movie that featured guess what? The Nokia N8, as seen below:
As significant exposure is given to the N8 for being featured in the movie, the movie in return receives considerable marketing as well. This is very beneficial to Disney, because in order for people to see the N8, Nokia would have to promote the movie in return. They have already done so, by awarding two tickets to the movie’s London premiere to the person who cracked the “Encom” code on their blog. Nokia has also released an application/game based on the movie in their mobile phone Ovi store (their app store). This game includes a contest that awards the winner tickets to the movie’s L.A. premiere on December 11th.
In this case, both company’s end up with a win-win situation. Nokia gets to have its N8 featured in the movie tons of people are going to watch, and Disney gets tons of promotion for its movie through its partner, Nokia.
The only question left is, how good will the movie be? Going to watch it?
I can’t wait!
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~ Want to see the exclusive trailer featuring the N8? Click on the image above!
