Ismael Tomas

Woohoo!  My first marketing blog ever!  Wow.  Social media is something, huh?  To start things off, check this out:

So some of you are probably thinking, “Ok? What was that about?  What does that have to do with marketing?”   In short, I YouTube a lot.  I’m guessing that a lot of people my age do too.  I’ve been following a group called Wong Fu Productions, “a growing independent production company” that specializes in filmmaking and then posting their work on Youtube.  What you just saw was a trailer for a concert they co-created* that took place in L.A. and New York this past August and early September.

Each concert was sold out with over 1200 people in attendance.

ISA was so big this year.  Here are some reasons why:
1. It was promoted well in advance on YouTube, Facebook, Twitter, etc., where they can connect with thousands of people everyday. This year, as in the past, they used YouTube as a platform for to promote this event.  They asked people to submit videos online and the person who had the most views on YouTube would be able to perform at ISA.
2. ISA is a base for the artists to market themselves to thousands of people. It took place in New York and Los Angeles this year, and being two big cities in the United States, this enabled the concert to be available to huge fanbases.
3. It also helped that the amount of each ticket cost only $30. Compared to some concerts that can cost up to hundreds of dollars, I think this price was reasonable.

I am amazed what ISA has become in a short span of three years.  I bet if you ask the next person you see if they have heard of YouTube, then I think they would probably say “yes.”  Think about the number of people who watch videos online each day.  What Wong Fu was able to do is create a niche for themselves, mainly aimed at young adult Asian Americans, in the online world.  This online community supported ISA to be such a big event, and now it not only promotes the talent of Asian American artists, but it also enables the community to connect with their favorite YouTube celebrities.

If that doesn’t show you the power of social media in marketing, I don’t know what does.

*along with Far*East Movement, a group of Asian American music artists.

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If you’re interested:
~ A link to their website:

~ An article about the rise of Youtube artists.
~ The concert was reviewed by AllKPop, a Korean pop news site.  Their article.
~ And here’s my own YouTube channel.  Check it out!