Face 4: Global Target

While IXL has a prominent foothold in American education, the online resource has expanded into educational markets around the world and is currently used in more than 190 countries.  There are currently 14 unique editions of IXL-math to meet the specific educational requirements of various countries around the world.  There are six editions catering the anglophone markets of the US, Australia, Canada, Ireland, the UK, New Zealand, Singapore, and South Africa.  Three editions cater non-anglophone European markets of Germany, Spain, and France. IXL has also developed editions for non-western markets including Singapore, Japan, India, Brazil, and South Africa.  

As we can see, IXL has expanded beyond the anglophone market and into regions that have relatively poor English language skills and either significantly high financial or human capital.  It is interesting to note that IXL has not yet expanded into more affluent European countries such as Sweden and the Netherlands, where English is frequently taught as a second language and readily used and understood.  It is equally interesting that Japan is the only oriental market not offered in English.

There is significant potential for IXL to enter new markets around the world.  One would assume IXL has strongly considered breaking into either the Chinese or Korean market but deemed them currently unviable for one reason or another.  My three years of experience teaching in China lead me to beleive that adaptive personalized learning in these countries continues to be less desirable than traditional didactic approaches within math education. There is considerable potential for IXL to expand its offerings in the following languages: Mandarin, Arabic, Italian, Russian, Turkish, Bengali and Hindi.  Collectively, the native speakers of these languages compose well over a third of the world population (Wikipedia), have exhibited growing economies and improved investments in education.





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