Face 1: Type of Market

As mentioned earlier, IXL learning includes topics for students ranging from pre-kindergarten all the way through twelfth grade levels.  My experience has been that IXL is more popular with intermediate and upper intermediate grades. IXL appears to lose relevance in high school classrooms however there is certainly high potential growth in this field.  IXL seems to have capitalized on the fact that many intermediate teachers self-reportedly struggle to teach math effectively. As such, IXL offers a well-designed learning environment that appropriately adapts instruction and assessment to meet each student’s individual needs.

There is high potential growth for IXL Math to acquire a greater market share at the secondary and higher educational levels.  While Khan Academy has a strong foothold in computational math instruction, IXL’s adaptive SmartScore algorithm might win some Khan users looking for even greater adaptive personalized learning.

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