<iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/p5YPaBkhKZI?rel=0” frameborder=”0″ allowfullscreen></iframe> On March 14th, Samsung launched its latest mobile phone model, Galaxy S4. Many technological innovations have been made in it, including new camera function, message translator and eye-tracking. With eye-tracking, customers will be able to pause a video by moving eyes away from the screen, and to scroll down […]

In her blog “Products! Products! Products!”, Alexandra Marynczak indicates, “How a product is perceived and classified  can be almost entirely dependent on how it is marketed. Marketers hold tremendous power!”.  It is vital for a product to differentiate itself from its competitors in the market. And this difference should meet demands of the target group. Alexandra […]