The company chosen by our team is Sun-Rype, a leading beverage company based in Canada. By doing the assignment, I have learnt a lot from our mistakes, realizing that it is important to understand the task and the concepts before working on a marketing assignment. In assignment #1, we lost heavily in SWOT analysis, because […]
<iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/p5YPaBkhKZI?rel=0” frameborder=”0″ allowfullscreen></iframe> On March 14th, Samsung launched its latest mobile phone model, Galaxy S4. Many technological innovations have been made in it, including new camera function, message translator and eye-tracking. With eye-tracking, customers will be able to pause a video by moving eyes away from the screen, and to scroll down […]
In her blog “Products! Products! Products!”, Alexandra Marynczak indicates, “How a product is perceived and classified can be almost entirely dependent on how it is marketed. Marketers hold tremendous power!”. It is vital for a product to differentiate itself from its competitors in the market. And this difference should meet demands of the target group. Alexandra […]
In her recent blog post, True loyalty found best on Valentine’s Day – for us marketing folk, Anna Duckworth talks about some new insights into customer loyalty from CMA’s Loyalty Conference. By going through various views and opinions from the conference, she concludes that quality, service, experience and value are essential in building a durable […]
On January 30, Blackberry announced its new Blackberry 10 series. Z10 is an all-touched smartphone without physical keyboard, just like iPhone. Z10’s twin, Q10, keeps a traditional blackberry keyboard with a multi-touched screen. Blackberry initiated this move in a critical moment, after all for the past 3 years; its share in American smartphone market has […]
The story starts with a news article, Coca-Cola dodges federal false advertising claim on its so-called “pomegranate” juice. This article talks about how Coca-Cola misleadingly advertises “pomegranate” juice, which is actually made by 99.4% of apple juice and grape juice. How does that affect consumers? Do “ethics” really affect the business? In business […]
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