I was interested in what my friend had to write for his blogs and came across a very interesting article about a famous Canadian company, Tim Hortons. Tim Hortons is planning to expand its company over North America, expanding its industry and customer segments. It is about time that the world knows about this Canadian company.
By expanding into North America such as the United States, Tim Hortons is to be a new competitor in the US industry, causing many US companies to be frustrated. However, this company represents Canadian pride ad helps other countries become more aware of our existence in this industry. However, as compared to companies from the US such as Starbucks, Tim Hortons seems to be lacking in terms of presence as well as technology. Because of this, people might find it hard to accept Tim Hortons’ products and continue to go to Starbucks. Nevertheless, this is a great choice for Tim Hortons towards building a worldwide chain coffee business.
Besides all the things Tim Hortons are lacking, they bring in something that other industries do not have, possibly giving them an advantage over other competitors. They have a wide variety of small bite-sized products such as muffins, donuts, timbits, and scones. Their value proposition is a cheap combination of a drink with a snack. This, alone, attracts many consumers as Starbucks and other companies do not offer this. Best wishes to our Canadian pride, Tim Hortons.
Source: https://blogs.ubc.ca/wesleyhong/2013/11/10/tim-goes-global/