Ever Since I ever started using my first computer, i have always been very fond of using windows, not only because windows is a lot more user friendly for gamers like myself, but i actually find that before coming to university, there aren’t many people that use Macs. But is the difference between the two products really that great? What about the marketing of the two brands? What is the difference that makes up for the large difference in market share.
Let’s start off with a question to all you consumers walking through electronic stores, what operating system do all computers use? Yes, you’re right, windows, so it’s probably safe to say that windows probably has fairly good partnership with most retail stores, where you can buy your computer along with the operating system for a bundled price. On the other hand, the Macintosh system comes with…. right… only Macs. Honestly, when there’s so many more windows PCs out in the market being offered ( probably 20 windows PCs to 1 Mac in common retail stores) how can you expect your market share to go up?
Even if Macs have the cool factor for teenagers like us, with its sleek cuts and beautiful desktop designs, this only covers 1 consumer group which is probably not that big of a portion. Where windows on the other hand has altered its systems to cover specific needs of consumers, like windows professional and home, where consumers can choose an OS specific to their needs. In this area, windows is also a lot more considerate of needs of their consumers which increases their consumer group greatly.
What won it for windows isn’t any great design or cool factor, it was how they brillantly adjusted and marketed their product along with good retail partners that help advertise and bundle their product with sales.