Business Blog – Kalin

The much awaited Panasonic Lumix GF2 is just available to the whole world in Jan of 2011.

A video clip of the advertisement for GF2 in Japan becomes very popular online. Many people in Xiaonei or Facebook share the video clip and change their title to something that related to getting a GF2.

Although most people don’t understand Japanese language, they all get interested by the video after they watch it.

Greatest marketing strategy that used in GF2’s Japanese advertisement is the highlighting of the major feature that offered by GF2 – touch to focus and blur the background.

Marketing Strategies involved in the clip:

1. Advertise in a very attractive way

2. Catch people’s attention (touch AF)

3. Get people’s interest (defocus control)

4. Easy and New way to handle (intuitive touch-control shooting)

The promo vedio filmed by Panasonic UK

other Marketing Strategies used in Lumix GF2:

1. show the competitive abilities in the video

    – world’s smallest and lightest Digitial Interchangeable Lens System Camera

    – MF Assist

    – My Color Mode

    – Menu Customize

    – Rack Focusing during Movie Recording

    – Defocus Control during Movie Recording

    – Life View Finder (Optional)

2. outline special features in words

    – 12.1 – megapixel Live MOS Sensor

    – Venus Engline FHD

    – Intelligent Resolution Technology

    – Intelligent D-range Control

    – Intelligent Scene Selector with Touch-Screen Operation

    – LUMIX G 12.5MM/F12 (3D lens)

Based on the marketing strategies that Panasonic used for its Lumix GF2, John Mitchell, product manager at Panasonic, said that quality and innovation of the device are at the core of the GF2.