Response to Eimon Yin’s blog: Toyota’s differentiated targeting strategy for various market segments

This post is a response to Eimon’s post on Toyota’s targeting strategies. I really enjoyed reading this post as Eimon did a really good job by not only explaining but also providing examples on how Toyota target different market segments. The post contains Toyota’s commercials for European, American and Asian regions. It is really easy to follow the blog post and see the differences in advertising the Toyota cars in these regions. Besides, all the videos chosen by Eimon are very interesting and catching attention of the viewer. In my point of view Toyota does a really good job in understanding the culture of the regions it advertises its cars. For instance, in Toyota Corolla commercial for US Toyota shows the history of US culture in a very fast and cool way. In advertising for Korean market, Toyota understood the  interests of Korean people: they like Korean pop and dramas. So, in order to target that market Toyota used popular Korean pop band to sing the song about Toyota Corolla and in the next video it uses the famous Korean actor to film a short commercial that looks like Korean drama to advertise Toyota Camry. Another point is that if we take a closer look at those commercials we can clearly see that the cars Toyota advertises in Europe are smaller that those in US as the company understands the targeted region so well. It is known that Europe has very narrow streets and people will value more smaller and fuel efficient cars, however, in US people prefer having a big cars with lots of inner space, therefore, Toyota advertises Toyota Tacoma truck for US market. I believe that if Toyota continue to follow its strategy it will continue to be successful around the world

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