While I was browsing through different marketing related articles and blogs hoping to find something interesting and relevant, I found an awesome blog called “Keep Marketing Fun” by Brendan & Brendan that contains tons of interesting and fun posts related to marketing. However, the post “How to Bring Offline Marketing Online” by Beth Thouin caught my attention as I love doing online shopping and it was interesting for me as a consumer to learn what strategies online retailers use in order to target their consumers.
In my opinion online retailers have to do much more work in order to sell their products because not only they have to compete with other online retailers but also offline stores as they can provide a better experience to the customers as customers can come to the store, touch and try the products that they want to buy.
Therefore, Beth talks about how online businesses should use creativity in order to attract people. The website should be catching and convenient to use.
I also agree with Beth on the second point which is focus on experience. Online retailers should provide a very close to offline shopping personalized experience. An example can be Asos which shows the fitting on the model, provides his/her size and video where the customer can see how the clothes or shoes look in the real life.
The last point mentioned by Beth is Be Human which includes being friendly. For example if sales staff greets people in a store then online retailers should greet them online as well. I actually really enjoyed the website the Beth used as an example for this point. It is called Weight and Things, try it, it is so much fun!
Links:
http://keepmarketingfun.com/2013/10/24/how-to-bring-offline-marketing-online
www.asos.com/ASOS/ASOS-Bonded-Check-Cape/Prod/pgeproduct.aspx?iid=3211447&SearchQuery=cape&sh=0&pge=1&pgesize=36&sort=-1&clr=Navy
www.asos.com
www.weightandthings.com
Yes this is very important, the online shopping experience should be similar. There are literally very few brands doing this, one i came across is bodybrics they mentioned the model height and the size he wears and show pictures very close to reality