Video assignment reflection

When I first heard we have to do the video on our project I did not expect it to end up having so much fun. I remember how we first were stuck with starting the script. But ones it was started it just flowed and the whole process of writing the script was really enjoyable (especially when you do it with your friends). The most enjoyable part was actually filming it and seeing how the whole thing is creating. I will never forget how we went to Toyota dealership in Richmond at 8 am, it was freezing and the only thing that kept you warm without having a jacket on is the support of your team mates. They were really cheerful and made the whole experience really fun. I also remember how we were stuck in the media library for the whole day because we didn’t know how to save the project in iMovie as project not as a film (and it seemed like no one did). So, the whole editing part was done in one day without any prior experience with iMovie or with use of Apple computers. To tell you the truth after all we went through with this computer I don’t think Apple is user friendly at all. Nevertheless, I was so happy when we were all done with the movie and had a good dinner out that night.

PS There is actually a lot more to write about this video project but the word limit does not give me this opportunity. So, in the end I just want to thank all my team members for making this experience so meaningful!

November 26, 2013Permalink 2 Comments

How Coca Cola invented Santa and made him part of the world culture

Coca Cola does not simply makes soda which the whole world is drinking, but also creates a contemporary culture.

Santa Claus as we know it, is created by coca-cola’s  Marketing Department ,  that has decided to associate a storybook character with brand 78 years ago.

And now during  the Christmas period is the time of Coca-Cola. The company spent almost 80 years to firmly link the image of Santa with the main winter holiday.

The words “Christmas”, “Coca-Cola” and “Santa Claus” are very closely connected with the tune that istightly memorized by many people “Holidays are coming”

We now present the Santa Claus as a venerable, unusual and old man, dressed in red because of American artist Haddon Sundblom and the Coca-Cola company.

It was year of 1931 when the company decided to turn St-Elf-dwarf in green stockings into the kind old man who is a symbol of the Coca-Cola brand. Santa Claus with a bottle of coke in hands, traveling on the reindeer and going  through the chimney pipes into  the houses to bring presents to children. The old man in the Red cap with white edging, and the same color pants and jacket, was the cheapest and most profitable model of everyone in the history of the advertising business.

The first print with Santa. 1931 year.

The prototype of the modern Santa Claus was Lou Pentice, a retired salesman  who was a friend of Sandblom. According to the artist his appearance was in full compliance with the appearance of the Saint: the kind person with wrinkles around the eyes, that made him  look like a perfectly happy person.

New Christmas character  turned out to be half legend, half-advertising; Santa  was dressed in a bright red jacket and pants, bordered with  white fur, and loved to caper in houses,  climbed over fireplace chimney, emptied the fridge, played with  the dog , occasionally drinking  a sip or more of his favorite beverage.

In 2006  Coca Cola has launched a commercial  “The Greatest Gift”. It is a magical video about Santa Claus, who gives gifts to the little girl  from 1930 ‘s to the present, and at the end to her granddaughter.

The Greatest Gift

Links:

http://www.coca-colacompany.com/stories/coke-lore-santa-claus

https://www.youtube.com/watch?v=gdnWplvu29U

November 20, 2013Permalink 1 Comment

Response to Beth Thouin’s blog: How to Bring Offline Marketing Online

While I was browsing through different marketing related articles and blogs hoping to find something interesting and relevant, I found an awesome blog called “Keep Marketing Fun” by Brendan & Brendan that contains tons of interesting and fun posts related to marketing. However, the post “How to Bring Offline Marketing Online” by Beth Thouin caught my attention as I love doing online shopping and it was interesting for me as a consumer to learn what strategies online retailers use in order to target their consumers.

In my opinion online retailers have to do much more work in order to sell their products because not only they have to compete with other online retailers but also offline stores as they can provide a better experience to the customers as customers can come to the store, touch and try the products that they want to buy.

Therefore, Beth talks about how online businesses should use creativity in order to attract people. The website should be catching and convenient to use.

I also agree with Beth on the second point which is focus on experience.  Online retailers should provide a very close to offline shopping personalized experience. An example can be Asos which shows the fitting on the model, provides his/her size and video where the customer can see how the clothes or shoes look in the real life.

The last point mentioned by Beth is Be Human which includes being friendly. For example if sales staff greets people in a store then online retailers should greet them online as well. I actually really enjoyed the website the Beth used as an example for this point. It is called Weight and Things, try it, it is so much fun!

Links:

http://keepmarketingfun.com/2013/10/24/how-to-bring-offline-marketing-online

www.asos.com/ASOS/ASOS-Bonded-Check-Cape/Prod/pgeproduct.aspx?iid=3211447&SearchQuery=cape&sh=0&pge=1&pgesize=36&sort=-1&clr=Navy

www.asos.com

www.weightandthings.com

November 7, 2013Permalink 1 Comment