Coca Cola does not simply makes soda which the whole world is drinking, but also creates a contemporary culture.
Santa Claus as we know it, is created by coca-cola’s Marketing Department , that has decided to associate a storybook character with brand 78 years ago.
And now during the Christmas period is the time of Coca-Cola. The company spent almost 80 years to firmly link the image of Santa with the main winter holiday.
The words “Christmas”, “Coca-Cola” and “Santa Claus” are very closely connected with the tune that istightly memorized by many people “Holidays are coming”
We now present the Santa Claus as a venerable, unusual and old man, dressed in red because of American artist Haddon Sundblom and the Coca-Cola company.
It was year of 1931 when the company decided to turn St-Elf-dwarf in green stockings into the kind old man who is a symbol of the Coca-Cola brand. Santa Claus with a bottle of coke in hands, traveling on the reindeer and going through the chimney pipes into the houses to bring presents to children. The old man in the Red cap with white edging, and the same color pants and jacket, was the cheapest and most profitable model of everyone in the history of the advertising business.
The first print with Santa. 1931 year.
The prototype of the modern Santa Claus was Lou Pentice, a retired salesman who was a friend of Sandblom. According to the artist his appearance was in full compliance with the appearance of the Saint: the kind person with wrinkles around the eyes, that made him look like a perfectly happy person.
New Christmas character turned out to be half legend, half-advertising; Santa was dressed in a bright red jacket and pants, bordered with white fur, and loved to caper in houses, climbed over fireplace chimney, emptied the fridge, played with the dog , occasionally drinking a sip or more of his favorite beverage.
In 2006 Coca Cola has launched a commercial “The Greatest Gift”. It is a magical video about Santa Claus, who gives gifts to the little girl from 1930 ‘s to the present, and at the end to her granddaughter.
Links:
http://www.coca-colacompany.com/stories/coke-lore-santa-claus
Great Post